Facebook | Where Your Customers Already Are

Facebook is one of the largest social media networks on the world wide web. In fact, recent reports revealed that there are as many as 1.71 billion mobile active users, which is an increase of 22.2% from last year. Further research shows that most users spend at least fifty minutes a day on this social media platform liking pictures, posting and making comments. What does all of that mean for your business? More potential customers. Facebook marketing should be a part of your business's marketing strategy. Yes, Facebook marketing can bring increased awareness to your brand and establish customer loyalty. However, to yield results on this platform, it’s important to employ the best strategies.

Get Into Users’ Feeds

In order to ensure that you secure a spot in the newsfeeds be sure to only make relevant, engaging posts.  The company's algorithm determines what is shown to users based on relevancy. To give your business a competitive advantage you should:
  • Create posts that are engaging and organic
  • Implement videos
  • Avoid making your posts too "salesy" by incorporating a backstory when making promotional posts
  • Determine posting frequency by analyzing past results. Some studies have shown that brands receive more user engagement by posting on Thursdays and Fridays. On the other hand, results vary depending on the industry and other factors.

Managed Facebook Marketing

North Shore Site and Social Marketing can help you achieve the above and grow your business through Managed Facebook Marketing.
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Why Small Businesses Need Social Media Marketing

While 43 percent of small business owners spend six hours or more on social media marketing, one-third of business owners want to spend less time on online marketing. However, online marketing is one of the most effective ways to reach potential customers. Social media marketing has a 100 percent higher lead-to-close rate than traditional outbound marketing. Small businesses that use this technique can increase their revenue, build customer loyalty and retention, reach out to more customers, and market new products effectively.

Facebook Remains King

Out of all of the social media websites, Facebook remains the most popular option for small businesses. Roughly 90 percent of small businesses have a Facebook profile, but only 70 percent of businesses are on Twitter. Out of the businesses on Facebook, 66 percent of businesses use the site several times a week or more. The popularity of Facebook is due to its large user base and advertisement options. Facebook ads let companies target users according to their purchase history, interests, location, age, education level and industry. Users that visit a company's site can also be redirected to Facebook so that they have a direct connection to the business. North Shore Site and Social Marketing can help devise a meaningful Facebook marketing strategy and apply it to your unique business needs to help you drive new business and keep your existing customers engaged like never before.

Using Instagram for Small Business Social Media Marketing

While Facebook is the leader in online marketing, Instagram is quickly catching up. On Instagram, companies can
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Instagram | Marketing to Aspiring Millennials

If you want to reach millennials, one of the best platforms to target is Instagram. This social media site, which allows users to share photos and short videos, is not as widely used for marketing as Twitter and Facebook... yet, There are, however, many ways to use this fast-growing platform to build your brand and get more customers. Instagram for small business is particularly powerful, as it gives you a platform to engage younger audiences. And now's the time to get grow your brand in this space before the competition grows.  

The Growth of Instagram

While the growth of social media giants Facebook and Twitter have leveled off, Instagram is continuing to grow. Instagram marketing is particularly appropriate when targeting a young audience. According to Pew Research Center, about 28 percent of adult internet users in the United States use this social site. However, when you consider adults between the ages of 18 and 29, that figure jumps to 55 percent. In other words, the majority of young adults in the U.S. are on this social network. Let's look at some of the best ways to leverage this site for marketing to a millenial audience.  

Create Stories

Stories is a new feature, similar to stories feature on SnapChat. This allows you to arrange photos and videos around a theme. When you create stories, your profile will be visible to everyone who follows you. This makes it a good way to get extra attention, especially while the feature is still new and
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