In recent weeks, Instagram added Stories – a feature mimicking Snapchat where post disappear in 24 hours – and now they’ve added the ability to zoom into photos and videos. The Instagram zoom feature is now available on iOS devices such as the Apple iPhone as of today, with Android support being added “in the coming weeks.”
See it in Action
How You Can Utilize Instagram Zoom
With any new feature, content creators and social marketers will look for ways to utilize the feature in creative and exciting ways. Imagine a contest where users must zoom to discover a specific object and the first person to find the hidden object is chosen as winner. That’s just one of many ways the feature can be used for fun, engaging marketing purposes.
If you’re interested in learning more about this feature or how you can integrate it into your social media marketing strategy, contact us today.