Getting on the first page of Google is the holy grail for businesses. But it isn’t easy to do so. Google offers paid advertising that can help you get there, but on average only 10% of users visiting Google will click on the paid search listings and instead gloss over them right to the organic search listings (who enjoy 90% of the remaining clicks).
Simply put, Google advertising might supply some leads, but the return on the investment isn’t there. Instead, investing in optimizing your website and its internal content to appear organically on search queries related to your business will have a far greater return.
This is a complicated and tedious process best left for the experts. At North Shore Site and Social, we offer a range of search engine optimization services, including content best practices, website meta tag optimization, Google business page optimization, and more.
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